- advertising subliminally persuades or attempts to sway the views of the audience, thus suggesting he has a huge impact on peoples views and how they consume.
- well educated- Cambridge and Harvard- well respected....people listen to what he has to say because they believe his words are authentic.
-he's the boss
-contributes to the economy
-people aspire to be like him
-control and dominance- "Sir Martin Sorrell tells ITV not to cut programme budgets"
Other interests
In 1997, he was appointed an Ambassador for British Business by the Foreign and Commonwealth Office and subsequently appointed to the Office's Panel 2000 aimed at rebranding Britain abroad. In 1999 he was appointed by the Secretary of State for Education and Employment to serve on the Council for Excellence in Management and Leadership and this year was appointed a member of the Committee for the Special Olympics, serving on the Board.
He is Deputy Chairman and Governor of London Business School, a member of the Advisory Boards of both the Judge Business School in Cambridge, UK and IESE in Spain and a member of the Dean's Advisory Council for Boston University. He is also Chairman of the Global Advisory Board of the Centre for International Business and Management (CIBAM), at the University of Cambridge, UK[5]. In 1998, he was appointed to the Board of Directors of Associates of Harvard Business School and to the Board of the Indian School of Business[6].
He was Knighted in the Millennium New Year Honours list.
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